Marketing and communicating to the various generations always intrigues me. I find it interesting to see how various age groups embrace or resist communication. And interesting to see who hides behind a computer verses who quickly picks up the phone.
Here is a good article that focuses on Gen Y. http://bit.ly/ddeKJ0 Check it out. It’s worth the read. The GenY viral marketing and sphere of influence is worth tapping into to.
Tapping into their sphere might require a bit of social networking. If your not inclided to network on the web then give me a call. I’d love to share a few resources I have that will take care of you and implement your social media plan.