Category Archives: Advertising

Join a Networking Group

Increase your word of mouth marketing and ramp up your business by joining a business exchange or networking group. This is a great opportunity to share your business with other community business members. Plus as an extra bonus, since one of the … Continue reading

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Generation Y Larger than the Baby Boomers?

Marketing and communicating to the various generations always intrigues me. I find it interesting to see how various age groups embrace or resist communication. And interesting to see who hides behind a computer verses who quickly picks up the phone. … Continue reading

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Retweets Really?

Twitter…. I am giving Twitter a honest effort. I doubt anyone cares what I had for lunch today or about what I am doing on an hourly basis so I won’t tweet those. I do however attempt to tweet once … Continue reading

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Keep it personal

When a business focuses on customer service and they make it personal the experience becomes memorable and engaging. Not to long ago I was at Fore Street Restaurant in Portland. Upon making the reservation it was mentioned that it we … Continue reading

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Think before typing!

Face Book, Twitter and other social media platforms offer both a personal and professional outlet for  communication. The question becomes how do you maintain your personal identity and still interact with customers and prospects on a business level. Do you become friends with customers, clients … Continue reading

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Referrals

Great simple advice from Ann Handley about gaining referrals: “There are two basic approaches to generating more business: The first is to focus on making your existing customers insanely happy, so that they want to tell others about how much … Continue reading

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The social media bandwagon…

Social  media is becoming more and more common place. Twitter, Facebook, LinkedIn and the like…where to begin? I found an interesting video from google about their social search.

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